Creating an Interactive World for Young Environmental Advocates
An educational experience about Canada's declining bee population through interactive content and quizzes
Role
UX Designer & UI Developer
Duration
Feb - Jun 2023
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Context
The Problem
The decline in bee population represents a threat to the nature's ecological balance. Despite the seriousness of this situation, there is a lack of awareness among younger generations about the causes, consequences, and necessary actions to protect and advocate for the bees.
The Solution
The development of an educational app for children that aims to inspire change through an engaging learning experience. Structured as a game , the kid explores the BeeBoo world to learn about the bees' lives and conservation. In the end, a fun quiz awaits, where they can put their knowledge to the test.
Strategy
Target Audience
The primary audience is the planet's future: kids. We believe that educating children about critical issues like this is crucial . With their remarkable capacity to absorb information and their innate curiosity, we hypothesize that children would grasp the message effectively and be inspired to take action toward positive change.
By empowering kids with knowledge and fostering a deep understanding of critical environmental issues, we have the goal of cultivating a generation of environmentally conscious citizens who will play a pivotal role in protecting the health of our planet for generations to come.
Structure
Focusing on implementing a horizontal gamified format , the structure follows a linear flow aiming to enhance storytelling about bees. Kids can freely explore the section in whatever order and whenever direction they want.
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Design
Wireframes
Rough structure on how we could implement the horizontal gamified experience in an engaging and fun way.
Kids need to explore the space and find the information they need by clicking on the interactive cards .
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Once they click on the cards, BeeBoo, the mascot, appears and speaks to them about that topic. Here, they are free to interact with the content to get more information about each topic presented.
A simple vocabulary and fractionated information will help them to hold their curiosity to keep exploring by moving back and forth using the arrows. Also, they can close the pop-up to quickly go back to the main scenario.
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BeeBoo, the Mascot
BeeBoo was created to guide kids and act as a supporter of their learning experience, helping kids develop empathy toward bees to better understand the seriousness of the situation.
The mascot has emotions and expresses them depending on the situation that's happening, ranging from happiness, surprise, sadness and anger.
Environment
The playful world where BeeBoo lives is colourful and full of surprises . Kids get to explore and interact with the visual elements to deep dive into the bees' universe.
Final Product
The final design offers a world to be explored by kids, where BeeBoo guides them through their learning experience by offering fun quizzes and relevant information on the topic.
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